Blog
Writing for creators, not about them.
Specific, practical pieces on brand deals and the numbers that actually matter — no filler, no generic “10 tips” listicles.
Brand DealsJune 2, 2026·7 min read
How to negotiate a brand deal without underselling yourself
Most creators lose money in the first email, not the final offer. Here's what to know before you reply.
AnalyticsJune 16, 2026·6 min read
The metrics that actually matter (and the ones that don't)
Follower count is the easiest number to screenshot and the least useful one for judging whether an audience is real.
Brand DealsJune 30, 2026·5 min read
Your bio link is probably costing you brand deals
A brand manager has about ten seconds to decide if you're worth a follow-up email. A stack of buttons doesn't help them decide.