Terms, defined plainly.
The words used across creator metrics, defined the way we actually use them — not the marketing-brochure version.
How many distinct people could have seen your content — not how many times it was seen. A post viewed 3 times by the same person has a reach of 1.
The total number of times your content was displayed, counting repeat views from the same person. Always equal to or higher than reach.
Likes, comments, shares, and saves — the actions people take, not just the views they contribute. A smaller audience with high engagement often matters more to a brand than a large, silent one.
Engagement divided by reach (or followers), usually shown as a percentage. A more honest signal of an active audience than follower count alone.
Different platforms use different words for the same idea — people who've opted to see more from you. We treat both as "audience" so they can be compared on equal footing.
Views (video), plays and streams (audio) all measure the same underlying thing: someone consumed your content. Platforms count them slightly differently, which is exactly why totaling them by hand gets messy.
Numbers that look impressive but don't predict anything useful — a follower count with no engagement behind it, for example. We'd rather show fewer numbers that actually mean something.
How much a number changed over a period, shown as a percentage. Context matters: 10% growth on 100 followers and 10% growth on 100,000 are very different in absolute terms.
Everything you've built across every platform, combined — the actual size of your presence, not just whichever single number you happened to screenshot last.
The process of pulling your latest numbers from a connected platform. Automated sync happens on a schedule; manual sync happens when you ask for it.